Following a successful campaign during the European Year of Languages in 2001, the
Centre for Language Study (CLS) at Leeds Metropolitan University is extending its Business Language Champions Scheme in 2003-2004 in a bid to stop the decline in post-14 language learning in the region. CLS is setting out to identify Business Language Champions amongst local employers – business people or professionals who will visit schools in the area to raise awareness of language learning among the pupils, and to demonstrate to them the advantages and use of language skills for a variety of jobs and careers at all levels.
The
Regional Languages Network Yorkshire & Humber is a key partner in the project, and contact has now been made with a number of local schools and business intermediaries. A brochure outlining the scheme and inviting participation has been produced.
The Business Language Champions Scheme was launched by Denise Jagger, Company Secretary of ASDA plc, on 10 September 2003 at Leeds Met.
